Peer to peer support
Patient support services
The foundation for patient centric strategies
Thanks to our methodology, we help to understand the patient’s experience with the illness from his perspective and to design solutions tailored to his needs
Our methodology in 5 steps
Identify profile and phases
Review available data, HCP interviews
Be in patients’ shoes
Perform patients & caregivers interviews
Create the patient story
Write Patient Journey, graphic design
Set priorities for action
Identify what’s really important for patients
Ideate for brand planning
Generate ideas for patient needs
We help our clients to be in patients’ shoes, to explore emotional, cognitive, social and cultural aspects that shape health-related behaviors.
We develop Patient Journeys with human-centric, actionable & engaging information
"I'm feeling better when I'm not on treatment than when I am."
Sorin, 46 yo, Crohn's disease patient
"The side-effects are worse than the disease. We shouldn’t ingest these toxic chemicals."
Adina, 32 yo, allergic rhinitis patient
"If people would simply go vegan, go green, and do yoga, we would have no disease or need for pills in the first place."
Anca, 32 yo, melanoma patient
"Doctors are all just pill-pushers out to make a quick buck of us"
Dan, 68 yo, heart failure patient
"I don't feel any difference on medication.“
Ela, 45 yo, hep B patient
"It's really, really difficult to deal with the side effects."
Adelina, 52 yo, cancer patient
"I have such a messy life...that's why it's so difficult to stick to my medication schedule"
Dinu, 34 yo, HIV patient
My doctor recently prescribed me a new drug. I'm so scared to try it 🙁 I'm so scared of side effects like the ones in the past!
Alina, 26 yo, epilepsy patient
"I don't really understand how and when to take all these pills!"
Ana, 76 yo, hypertension & dyslipidemia patient
"My GP prescribed me drugs for my diabetes. But I don't feel I'm ill...I just feel normal."
Mihai, 43 yo, diabetes patient
"There is no way I could see myself being able to inject a drug deep into my skin!"
Valentin, 42 yo, psoriasis patient
"I'm feeling I'm completely cured. Finally! A life without medicines!“
Ema, 36 yo, asthma patient