The foundation for patient centric strategies

Thanks to our methodology, we help to understand the patient’s experience with the illness from his perspective and to design solutions tailored to his needs

Our methodology in 5 steps

Identify profile and phases

Review available data, HCP interviews

Be in patients’ shoes

Perform patients & caregivers interviews

Create the patient story

Write Patient Journey, graphic design

Set priorities for action

Identify what’s really important for patients

Ideate for brand planning

Generate ideas for patient needs

We help our clients to be in patients’ shoes, to explore emotional, cognitive, social and cultural aspects that shape health-related behaviors.

We develop Patient Journeys  with human-centric, actionable & engaging information

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  • "I'm feeling better when I'm not on treatment than when I am."

    Sorin, 46 yo, Crohn's disease patient

  • "The side-effects are worse than the disease. We shouldn’t ingest these toxic chemicals."

    Adina, 32 yo, allergic rhinitis patient

  • "If people would simply go vegan, go green, and do yoga, we would have no disease or need for pills in the first place."

    Anca, 32 yo, melanoma patient

  • "Doctors are all just pill-pushers out to make a quick buck of us"

    Dan, 68 yo, heart failure patient

  • "I don't feel any difference on medication.“

    Ela, 45 yo, hep B patient

  • "It's really, really difficult to deal with the side effects."

    Adelina, 52 yo, cancer patient

  • "I have such a messy life...that's why it's so difficult to stick to my medication schedule"

    Dinu, 34 yo, HIV patient

  • My doctor recently prescribed me a new drug. I'm so scared to try it 🙁 I'm so scared of side effects like the ones in the past!

    Alina, 26 yo, epilepsy patient

  • "I don't really understand how and when to take all these pills!"

    Ana, 76 yo, hypertension & dyslipidemia patient

  • "My GP prescribed me drugs for my diabetes. But I don't feel I'm ill...I just feel normal."

    Mihai, 43 yo, diabetes patient

  • "There is no way I could see myself being able to inject a drug deep into my skin!"

    Valentin, 42 yo, psoriasis patient

  • "I'm feeling I'm completely cured. Finally! A life without medicines!“

    Ema, 36 yo, asthma patient